Types of animation video
It is a fact that videos are the most effective tool for marketing. As per a survey for the year 2020, 87% of the businesses say that video has increased traffic to their website. Interesting, isn't it?
Here's why videos undoubtedly work - videos are stimulating, it tells a story, and it's versatile.
While there are multiple types of video that can be extremely effective for your business, animation videos are the most prominent of them all.
There are different types of videos categorized under animation video. Let's have a brief look at what they are before you choose the one that works for your brand.
It is one of the most commonly used forms of animation that you can see. It is traditional art, as it originated in the 1800s. In this style of videos, there is a two-dimensional environment that the animator creates to tell a story. From the early Disney movies that were narrated using this format, the 2D animation has now reached a whole new level with the help of technology.
Stop Motion Animation
Although this style of animation as well originated in the 1800s, it became commercially popular in the early 2000s. In this animation technique, a series of photographs are clicked while changing the position of the subjects to conjure a movement. This is later put together to make it a moving reel of pictures. When the question is about capturing the attention of the viewers, stop motion animation if a foolproof tool.
In whiteboard animation, illustrations are used to narrate a story. Most commonly, the hand of an illustrator is pictured as making the illustration as and when the voice-over proceeds. This type of animation is easily relatable as the characters and the environment are built as the story develops. This also aids in feeding the curiosity of the viewers.
Motion Graphics Animation
Motion graphics is also a type of 2D animation but, in contrast to the traditional style, motion graphics uses simple graphical elements and text, and adds pep to a video by bringing them into motion. This type of animation style is usually used to enhance the effects of an otherwise plain video.
Thanks to the latest mind-blowing animation movies like Frozen, How to Train your Dragon, and more, we all are already well-acquainted with the magic of 3D animation. This technique builds a third dimension to the character and the environment, thus making them almost similar to real-life people and the world. Taking inspiration from the same, even brands these days are creating 3D movies and characters and in the process leave a lasting impact on the viewers.
The power of animation is boundless. Whether you are looking for a 30-seconds explainer video or full-fledged feature film, animation has the potency to make it most impactful. To know what type of animation will work best for your business, reach us out at http://creativecodeindia.com/contact.html